When Low-Tech Becomes an Attraction: Anachronistic Technique and Glitched Spectacle in Niulai (2026)
By Xiaochang Liang In the summer of 2026, the CGI (computer-generated-imagery) animated film Niulai (牛来, dir. Xin Yumeng 信雨萌) (Figure 1) gains unexpected popularity in Chinese cinemas via a totally different trajectory compared to that of other successful Chinese animated films. It first entered the public through its overly low box office, which remains below … Continue reading When Low-Tech Becomes an Attraction: Anachronistic Technique and Glitched Spectacle in Niulai (2026)